Circumstances are evolving quickly, and each business owner is facing their own challenges, but keeping your lines of communication open is something that helps no matter how your business is impacted. The key is making sure your customers don’t have to guess if your business is open, closed, or operating in a different capacity.
If you’re still trading…
Let your customers know!
Make sure your website and social media accounts clearly show your trading situation. If you have one, use your customer email database to share updates directly.
Clearly announce changes
If any aspect of your business has changed, such as opening hours, the way your product or service is being fulfilled or additional health and safety precautions, make a clear announcement so there are no surprises.
Ask your customers for feedback
Want to keep trading during this time, but not sure how? Don’t be afraid to ask for feedback about how your customers prefer to access your product or service. They might want contactless delivery or a subscription-based service, or they may want online consultations with social distancing in place. This feedback can also open new opportunities to modify your offering for the long term.
Try a new way of sharing
If you’ve been considering a new marketing method but haven’t had the time, now might be a chance to branch out into something new, like social media advertising or a leaflet drop in your local area.
If you’re temporarily closed…
Stay visible online
Make sure your business website is updated so customers know about your temporary closure and reach out to your customers directly via email if you can. On social media, post an announcement and ‘pin’ it at the top of the page so it’s always visible.
Rethink your customer interactions
Consider how you can still support your customers during any downtime by providing meaningful information relevant to your industry or product – like home recipe tips if you’re in the food business or spinning the decks via streaming services if you’re a DJ!
Call on customer loyalty
If your business has a gift voucher or ‘forward-pay’ option, let people know. This can keep some cash flow coming in so you can plan for the future.
Start planning now
We’ve seen changes moving quickly, so get ready now for the next step towards reopening or ramping up operations. Are your supply chains unaffected to fulfil your orders? Do you need to perform a stocktake so you’re ready to go from day one? Be as prepared as you can for reopening as restrictions can change, so you can hit that ground running.