Join Phoebe Wright, from Whitespace Marketing as she brings her experience as a B2B & B2C Marketer and Facebook Strategist for a full-day workshop, specifically focused on small businesses in the retail, hospitality, and tourism sector.
This is a two-part session broken down into the below
Part One: Brand and messaging audit, 9am to 11am
How does your brand and messaging communicate to your target audience? Does it stand out? Does it represent you properly? And most importantly, does it connect to your ideal customer? This session will teach you how to get clarity and cut through with your brand and messaging.
Part Two: Facebook ad campaign build, 1pm to 3pm
Using the brand and messaging developed in Part 1, this session will teach you how to create Facebook ads, develop targeting, allocate budgets, select audiences, and drive traffic to a website or landing page.