Creating Powerful Brand Stories – Two Day Workshop (Day 2)

9:30 am Free L2/155 Queen Street, Brisbane

Narrativity has taken the successful formulas that screenwriters have been using for decades to hook audiences and translated them for any organisation. Less rational and more emotional, the process places what your audience wants at the heart of your message, helping you speak their language and master the art of good story selling.

This ground-breaking 2-day workshop (28 July & 4 August) will cover every key message and story you need to trigger a positive reaction from your audience.

We’ll cover everything from your genre, enemy, and superpower, and your quest to your consumer love story. This will help you create far more powerful messages for:

  • Business and investment pitches
  • Web copy
  • Brochures and collateral
  • Social media
  • Advertising
  • Attracting staff
  • Simply talking about your business

The event will run from 9:30am – 5:30pm.

About Greg Logan, Founder, Narrativity

The first job Greg ever worked on was the creation of Woolworths ’The Fresh Food People’. Over the years he’s helped the biggest clients in Australia and globally. He had been hearing for years that brands should be storytellers. But nobody was telling you how. So he moved to Los Angeles and created Narrativity. His clients had incredible results very quickly because they were putting what their audience wanted at the heart of their message. His Narrativity clients include Google, Hyperloop, Virgin, Lendlease, Macquarie Group, Athena Home Loans, University of Melbourne, SBS, Australian Ethical & The Nature Conservancy.

9:30 am • All Day

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