Did you know that 80% of future profits will come from existing customers? Brands are often focusing most of their efforts on acquiring new customers – but what about growing the value of existing customers by engaging them on the path to re-purchase?
Join this session at the Brisbane Business Hub and hear from our expert panel as they explore:
- Preempt dialogue around creating advocacy through the interactions you have with existing clients. There is simply nothing better than being advocated for through the sincere actions of those you have impacted.
- Better understand your customers, how they are behaving, what they’re likely to do next, and how to influence them with the right value propositions – no loyalty program needed.
- Customer lifecycle, pinpointing where a customer is in this cycle, and which are valuable to your individual brand. How do you communicate effectively with dynamic targeting for increased purchase frequency and customer lifetime value?
Facilitated by MC Kim Wiegand, the panel will include Michael Barnard from Customology, Tyson Jennings from Yodel; and Matt Kries from Connect Collaborative
About Kim Wiegand, Founder, Julip Advisory
Kim Wiegand is a marketing, business development, and client experience specialist. After a global career spanning close to two decades within professional services, Kim recently took the leap out of private practice to support the growing number of small and medium firms across Australia. She is the Founder of Julip Advisory and Partner of beaton research and consulting.
Leveraging her years as a professional services CMO both in Australia and the UK, Kim is passionate about supporting firm leaders with strategic marketing and business development – creating and strengthening revenue streams. Kim is also a strong gender equality advocate and excited to share her passion for diversity of thought.
About Michael Barnard, General Manager, Customology
Michael leads a team of Customologists with combined talent across strategy, data science, and technology, who help brands understand and influence customer behaviours. Michael’s experience in human-centered design is foundational in Customology’s principles of design thinking and starting with the customer, focusing on how brands engage, keep, and grow customers.
Michael has excelled in innovation and is the founding GM of Customology. Here he has applied his design thinking, experience in behavioural economics, and data science. Michael has partnered with key brands, including Suncorp, Westpac, Bridgestone, Flight Centre, Youi, Qld Government, and Youfoodz.
Michael is an experienced and articulate public speaker and commentator, not afraid to ask hard questions, provoking insights, challenging viewpoints, and creating true thought leadership.
About Tyson Jennings, Co-Founder, Yodel
Tyson is the co-founder of Yodel, originally a shift filling platform made by Simon and Tyson, a couple of McDonald’s managers, designed to help managers and business owners connect with their staff and fill shifts in seconds. Covid-19 meant the business had to change. Now Yodel is a local business listing platform that helps people discover and support local businesses, deals and specials. With over 11,000 businesses listed on the platform and thousands of users, Yodel is the new way to connect with your local community.
About Matt Kries, Co-Founder, Connect Collaborative
A believer that we do all better together, Matt helps people and businesses to identify the best collaborative partners, commercialise the collaboration and execute the strategy. Areas of expertise include: Business Development, Strategic Planning, and Operations Management.