Finding Your Brand Focus

9:00 am Complimentary Virtual
Sitting down to work on your strategic positioning is all about focus.

It helps you draw out your expertise and distinguishing factor and lets you focus your sales and marketing efforts on your chosen specialisation.

Positioning can be used at a brand and a product level, and in this workshop, Caitlin will:

  • Work very broadly and give you tools that can be used across the board to help you with your messaging, whether it is your overarching brand/company or a specific product or service.
  • Help you understand the unique needs of the companies or clients you work with and then help you appeal to their goals.
  • Help you describe your products and/or services, their unique attributes and advantages, and how your business helps other businesses in as few words as possible.

This is a virtual event.


Caitlin Dillon, Director of Strategic Marketing for Focused Marketing

Caitlin is an experienced brand, marketing, and communications professional. She has worked in a broad range of industries that make her particularly well suited to consulting, assisting companies to grow and feel proud of their work.

She has a passion for clear vision and positioning, consistent branding and messaging, and great communication across all levels of an organisation; she is always aligned with business strategy and objectives.

Creative, practical and hands-on, Caitlin has delivered projects as varied as global re-branding and positioning, sponsorships, strategic partnerships, thought leadership, facilities branding, employer branding, large-scale events and integration and change communications.

9:00 am • 120 minutes


Focused Marketing





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