Grow Your Customer Community with Video

In this interactive workshop, Ebbony and Kate will guide you through the steps to using engaging videos for your business on social media.

You will walk away with:

  • A strategic framework to plan your videos
  • An understanding of how and why video works on Facebook, Instagram, TikTok and LinkedIn
  • Hot tips for creating Reels on Instagram
  • How to use your mobile and easy-to-access locations and props for videos that pop!


Ebbony Cadman, Wild At Heart Social

With over 15 years of experience in Sales and Marketing, Ebbony is passionate about creating social media content for design, fashion and beauty entrepreneurs. She is a master of video content and breaks things down into simple steps to help you master Reels and other video formats. Ebbony is a Facebook Certified Community Manager and the Social Media Success Community co-host with Kate.

Kate vanderVoort, Social Mediology

Kate vanderVoort is the Founder and CEO of Social Mediology and host of the Social Lights Podcast. She has worked with over 3000 businesses and not-for-profits on social media strategy and implementation across every industry. With more than 12 years of specialising in growing and activating customer and cause communities, she is a highly sought-after conference speaker and trainer in Australia and internationally.

Kate has been named a Digital Community Champion by the Queensland State Government and is a Lead Trainer for the Facebook Community Manager Certification.

9:30 am • 120 minutes


Wild At Heart Social


Social Mediology



Social media


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