22
Aug

How to Build a B2B Brand that Actually Works

B2B isn’t known for memorable, inspiring brands. Leads are the name of the game – but the data shows B2B brands are almost disastrously wrong about putting all their eggs in the leads basket.

Join The Content Division’s Kurt Sanders as we discuss what your B2B brand can do to still get leads, but ensure you remain top of mind when someone finally does decide to inquire, evaluate and purchase.

Key takeaways from this workshop include:

  • What structure a great B2B brand should be
  • What your brand’s objectives should be
  • The right budget split for maximum marketing effectiveness
  • Case studies from leading B2B brands
  • What tactics and content make a difference

PRESENTER

About Kurt Sanders, Director of Strategy and Co-Founder at The Content Division

Kurt Sanders is the Director of Strategy and co-founder at Brisbane content agency The Content Division. He’s been a journalist, marketer and a speaker for nearly two decades, and is passionate about creativity and brand building being the most important factors in marketing. Kurt’s consulted and worked across a stack of industries, but is particularly passionate about B2B brands that defy the urge to be boring.

22
Aug
9:30 am • 120 minutes
Complimentary

PRESENTER

The Content Division

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