How to run Meta and Google Ads in 2024

In today’s digital landscape, navigating Meta and Google ads can be daunting. It’s hard to know which platform to choose, where to start, and what to scale. With myriad opinions and resources available, mastering digital marketing can feel like an insurmountable task. However, understanding these platforms is crucial for businesses aiming to thrive online.

This workshop is focused on equipping you with the tools and strategies necessary to manage your Meta and Google ad accounts effectively. Led by the founder of a Brisbane based performance agency, this workshop will delve into key areas essential for success in digital advertising.

Key Focus Areas:

  • Choosing a platform: Learn how to determine which advertising platform is right for your business.
  • Creative Strategy: Learn how to craft compelling ad creatives that resonate with your target audience and drive engagement.
  • Testing and Scaling in Ad Accounts: Understand the importance of A/B testing and how to scale successful campaigns for maximum impact.
  • Campaign Structure: Explore the best practices for organising your ad campaigns to optimise performance and streamline management.
  • Conversion Tracking: Gain insights into setting up conversion tracking to measure the effectiveness of your ads and optimise for conversions.
  • Metrics to Focus On: Discover which metrics matter most in assessing the performance of your ads and how to interpret them for actionable insights.
  • Health Check Accounts: Learn how to conduct a thorough audit of your ad accounts to identify areas for improvement and optimise performance.


Josh Fritz, Managing Director, Patch Agency

From a small-town dreamer to a serial entrepreneur, being a finalist 4 years in a row for Young Entrepreneur of the Year, Josh is the brain behind Patch Agency and eSpace Brisbane.

He made waves early, launching the PatchPets app at just 21 years old. It wasn’t long before he was rubbing shoulders with media giants like The London Times and making appearances on the Today Show in Australia. Even veterinarians sought his insights on digital marketing at a conference in Singapore, drawing crowds of 200+ eager to learn.

But the thrill didn’t stop at PatchPets. Fuelled by an unrelenting passion for digital marketing, he swiftly built a multi-million-dollar agency and an event space that boasts a photoshoot studio. At the ripe age of 25, he’s now leading a team of 9, all this within a mere three years in business.

Now, his ventures reach new heights with Digital Marketing collaborations in various industries encompassing some of Brisbane’s largest rooftop venues, top performing real estate agents in Brisbane, Australia’s largest women-led venture capital firm, the world of luxury super yacht brokerage companies, and of course many ecommerce brands.

With eSpace, Josh had hosted META, the global tech powerhouse behind popular social media platforms Facebook and Instagram. The venue was handpicked as their location for the first-ever event in Brisbane, Queensland. With a combined following of over 16 million, Queensland’s biggest influencers gathered to discuss all things social media.


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