Long Live Employee Engagement

Let’s start with a few facts:

  • 54% of employees aren’t motivated from their first day in their job.
  • 40% feel that their job is thankless.
  • 54% feel that their bosses value customers more than employees.
  • 80% of employees aren’t engaged day to day.

Traditionally, businesses try to overcome low engagement with incentives or threats. Both are short lived.

Traditionally, businesses try to better understand employees via personality tests. The problem with personality is that it doesn’t change. It can’t be improved.

Understanding an employee’s motivation is far more useful. Motivation fluctuates. Motivation can be reignited with new opportunities, training, or a change of environment, for example.

Motivated employees are intrinsically more engaged. Boosting employee engagement boosts customer loyalty by 233%, revenue by 26% and productivity by 71%.

In this workshop, we will:

  • Identify the motivators that help each of us to be more engaged, productive and healthier
  • Learn how motivation positively impacts the relationship between organisations and their employees
  • Learn the value in shifting from extrinsic to intrinsic motivation


About Nick Dale, Director at Primer Associates and Mojo Mentor

Nick is a creative director with over 20 years’ experience in creative services. He has worked extensively delivering employee experience programmes for clients in the UK and Australia. He believes that customer experience (CX) and employee experience (EX) are two sides of the same coin and that to sustain success businesses need to be great at both.

He has worked with a diverse client base, including not-for-profits, government, start-ups, mid-market organisations and tech giants such as IBM and Cisco.

Nick has a strategic approach that delivers creative, incisive and clever solutions that are aligned to an organisation’s goals and drive results and deliver ROI.

About Greg Alder, Head of Experience APAC at Brand Experience

If you saw Greg’s high school reports, you’d notice something glaring. With each year, his results got worse. Why? He got bored.

He studied architecture because he loved design. He got bored with the drafting. He studied psychology and worked in research because he was interested in people. He got bored with focus groups.

Advertising was next. He never got bored in advertising. Working in Australia, the UK and Mexico, Greg helped shape many brands into the household names they are today. They include Bundaberg Rum, Singapore Airline and Johnnie Walker.

Greg learnt 3 valuable lessons in advertising. One, the power of a brand in attracting staff and customers. Two, the importance of creativity on happiness and fulfilment. Three, the potency of storytelling.

He has developed brand, creativity and innovation programs for clients like Procter & Gamble, Times Group of India, Volvo, Woolworths and Marie Claire.


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