We know that no one can see around corners to predict what’s coming next (if only!), but what we know about modern marketing is that the only constant is change.

Join CEO and Founder of content marketing agency, Media Mortar, Hannah Statham, for an innovative professional development session that looks into your emerging target audience, Gen Z.

Working on clients such as Sapporo, Tourism Australia and Brisbane Airport (to name a few), Hannah and her team have first-person experience in what marketing falls, which flies and what connects with the consumer.

With a speciality in digital marketing and a flair for connecting with Gen Z (even if she can’t always understand them) – this is a must-attend professional development session to get a lay of the marketing land in 2024 and beyond.

The session will be rooted in as much theory as practice. No preparation required for the session … although coming caffeinated would be advised!

Key takeouts:

  1. What makes Gen Z different
  2. Ways to connect with them
  3. Ideas to create compelling campaigns
  4. Best in class examples of campaigns that cut through


CEO & Founder of Content Marketing Agency, Media Mortar | Marketing Mentor | Australian Regional Tourism Ambassador | Host of CONTENTious 🎙️ | Mum

Hannah Statham might only just clear five foot, but she could easily enter herself into a heavy weight content marketing competition. Her signature move? Planting a target on your audience’s back and hitting them with bullseye accuracy. She’s first and foremost a content marketer at Media Mortar, creating words, images and videos for clients, the kind of content that stops people in their thumb-scrolling tracks. With fifteen years’ experience in tourism and lifestyle marketing, Hannah brings a contagious energy to every task she does. She’s as creative as she is strategic and spends most of her time unashamedly working on her client’s big picture. When she’s not refreshing her Instagram feed, you’ll find Hannah searching for the best negroni in town (it’s Rosmarino for those wondering).

1:30 pm • 120 minutes


Media Mortar





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