On the Couch With: Dan Allen and Ed Ross

Dan Allen and Ed Ross are the faces behind the incredibly successful and well-known Australian brand, TradeMutt. From personal adversity, TradeMutt was created to start the conversation around mental health and provide vital funding to mental health programs across Australia.

These best mates have expanded the business, from getting the mental health message across Australian construction sites to schools, and rural and remove areas, through to events to spread awareness and educate communities.

Join Dan and Ed on the couch as they share their invaluable insights from their personal and professional journey at the Brisbane Business Hub.

Dan and Ed will discuss:

  • Their background and what led to them starting their business
  • The journey in starting a business including their highs, lows and learnings in starting a Social Enterprise
  • Transitioning between two completely different industries and how they navigated this time
  • What keeps them going and drives them to continue to make a difference in the community

This session will include a networking opportunity with food and beverages and a short Q&A with Dan and Ed.


About Dan Allen and Ed Ross, Co-Founders at TradeMutt

Best mates Daniel Allen and Edward Ross are two carpenters by trade who met on a Brisbane building site in 2014. After Dan tragically lost a close mate to suicide in 2015, the two tradies identified two glaring problems – 1. The tone of the mental health conversation was too serious 2. Ordinary Australians don’t know where to go to first seek support.

In 2018, the boys launched TradeMutt – a social enterprise workwear company by tradies for tradies. Their funky workwear was designed to take a more fun, light hearted and colourful approach to normalising mental health conversations on a daily basis.

In June 2020, the pair launched TIACS – a free, early intervention mental health support service providing ongoing counselling services for the entire blue collar sector. To date, TIACS has supported over 12k individuals at a return to the Australian community of $2m in free services, receiving numerous national accolades.

5:30 pm • 90 minutes


Brisbane Business Hub



Business in BrisbaneOn The Couch


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