On the Couch with: Maxine Horne

5:30 pm Free L2/155 Queen Street, Brisbane

Join us On the couch with Maxine Horne, founder and CEO of Vita Group for an insight into business evolution.

In this session, Maxine will share her experience and insights on:

  • Growth and scaling – the evolution from a single store to a global/national publicly-listed company (excess of $600m)
  • Product diversification – why and how to do it
  • Personal brand – putting yourself out there
  • Leadership – how did she pivot an entire team (1600 staff) in the midst of COVID
  • The power of connections and networking

This session will be followed by a short Q&A with Maxine and a networking opportunity.

This is the third of our monthly On the Couch with series. We look forward to welcoming you to the Brisbane Business Hub!

About Maxine Horne, CEO of Vita Group Ltd

Maxine is the co-founder and CEO of Vita Group, a leading Australian retailer which has provided personalised service and added value to customers for more than 25 years.

Vita Group operates in two core industries of information and communications technology (through Telstra stores and Vita’s proprietary Sprout accessories brand) and skin health and wellness (through its Artisan Aesthetic Clinic brand and network of nonbranded aesthetic clinics).

The group operates more than 130 points of presence with a team of 1,600 and revenues of $773.1 million in financial year 2020.

Since founding Vita Group in 1995 with one mobile phone store, Fone Zone, Maxine has guided the growth and evolution of the group. She leads the group leadership team and is responsible for the strategic direction of the business, including operational leadership of the group’s skin health and wellness channel.

Maxine was named QBR Business Woman of the Year, Retail in 2006; received the 2014 Entrepreneur of the Year award for the industry category, Northern region; was inducted into the Businesswoman’s Hall of Fame, and released her biography, Think Smart, Run Hard in 2016; and in 2019 was honoured to receive The Courier-Mail Award for Business Person of the Year at the Lord Mayor’s Business Awards.

Getting to the Brisbane Business Hub:  

The Brisbane Business Hub is located at Level 2, 155 Queen Street, Brisbane. The Hub is very accessible via public transport and parking is conveniently located at King George Square with Brisbane City Council offering a special evening price of $5 if you enter after 4:30pm and depart before midnight. More information can be found here

5:30 pm • 90mins

Presented By

Brisbane Business Hub
Vita Group



Business in Brisbane


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