Open Studios: Conducting Consumer Research for Your Digital Product Start-up

On the final day of the Something Digital festival, Queensland businesses have the opportunity to throw open their doors to the wider community and run a session that showcases their projects, services and digital aptitude. Run as short, sharp and punchy sessions, these events are known as ‘Open Studios’. Free and available for anyone to attend, these events create an additional opportunity for Queensland’s digital community to learn and build on their skills… or perhaps dabble in a particular digital interest!  And in true hybrid style, our 2021 Open Studios will be a mix of online and in person events.


New digital product & service design requires deep knowledge of Market and Buyer psychology & circumstances otherwise achieving market-fit becomes impossible.

In this session, we look at some of the digital software tools (i.e. Typeform) we can use to expedite & deepen our understanding of consumer/buyer/stakeholder psychology to the point we have a fighting chance of achieving market-fit. This knowledge can also be used to assist with improving customer service.

Tristan will reflect on the changes that he has needed to make to digital products and services in order to get to the holy grail of:

  1. Channel-fit,
  2. Market-fit; and
  3. Model-fit.

Whether you are a pure tech start-up or any type of small business undergoing some form of digital transformation, this is a session not to be missed!


About Tristan Senycia, Digital Solutions Advisor, Business Station

Tristan can be described as a super curious, well-travelled, heavily networked, resourceful, and purpose-driven General Business Advisor & Strategist.

He has had exposure to the Corporate, Not-for-profit, Small Business & Start-up Worlds.

This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.

Tristan has worked within the following industries:

  • Business Strategy/Advisory
  • Information Technology
  • Commercial Construction
  • Building Engineering

Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech start-up & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.

Tristan helps Start-ups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.

Tristan has advised & added value to over 200 Small Businesses and scalable start-ups, with many, many more in the pipeline, across: Architecture, Construction, Food & Beverage, Art & Culture, Financial Services, HR Tech, EdTech, MedTech, LegalTech, FashTech, ConstructionTech, PropTech.

11:00 am • 90 mins

Presented By

Business Station
Something Digital



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