On the final day of the Something Digital festival, Queensland businesses have the opportunity to throw open their doors to the wider community and run a session that showcases their projects, services and digital aptitude. Run as short, sharp and punchy sessions, these events are known as ‘Open Studios’. Free and available for anyone to attend, these events create an additional opportunity for Queensland’s digital community to learn and build on their skills… or perhaps dabble in a particular digital interest! And in true hybrid style, our 2021 Open Studios will be a mix of online and in person events.
The future of digital marketing is the hyper-personalisation of content and using that content to bring people together about the things they care most about. Growing and activating customer communities online is something every business and organisation needs to build into their marketing and customer service/support strategies.
This 90min workshop will cover:
- Who is it you are communicating with and what exactly do they want from you online?
- How to create hyper-personalised content that strengthens and deepens your customer relationships.
- What kind of online community is best suited to your customers, clients or members?
- 4 stages to launching a customer community.
- Tips and strategies to inspire your community to take action with your business.
About Kate VanderVoort, Founder and CEO, Social Mediology
Kate VanderVoort is Founder and CEO of Social Mediology and host of the Social Lights Podcast. She has worked with over 3000 businesses and not for profits on social media strategy and implementation across every industry. She specialises in growing and activating customer or cause communities.
With more than 12 years specialising in social media for business, she is a highly sought-after conference speaker and trainer both in Australia and internationally.
Kate is a Digital Community Champion with the Queensland State Government, a Facebook Certified Community Manager and a Facebook Learning Mentor for the Community Manager Certification. She is passionate about bringing people together around the products, people and purpose that matters most to them.