Join Phoebe Wright, from Whitespace Marketing as she brings her experience as a B2B & B2C Marketer and Facebook Strategist to help you sharpen your marketing and advertising plan in 2021. This session will have two distinct parts to provide foundational information on marketing and advertising.
Part One: Foundation Marketing & Marketing Assets review
This part of the session will pair up attendees to work through a brand audit and provide honest reviews about each other’s business based on their marketing collateral. Participants will then be given a brand experience survey to ask their customers about their business
Part Two: Advertising My Business
This part of the session will unpack your advertising strategy and will focus on:
- Understanding Touch Points
- Marketing and advertising online definitions
- Understanding Marketing funnels
- Client acquisition
- Client Nurturing
About Phoebe Wright, Whitespace Marketing
Phoebe has worked across a vast range of industries. With her team, she has successfully delivered quality brand and marketing strategy, professional design executions, creative result-driven social media solutions, and stunning website designs that convert for businesses both small and large. As part of the marketing evolution, she has also focused heavily on Facebook and Instagram advertising to support the traditional marketing triangle – awareness, consideration, interest, purchase – to generate leads and make sales and was a top 3 finalist in the 2018 Digital Marketer of The Year for Women In Digital.
Prior to partnering with her own agency, she was the Head Of Studio for Jupiters Ltd, running a team of creatives to deliver across a range of gaming products. Phoebe started her career in marketing at Queensland College of Art, studying illustration which is essentially visual problem-solving. Now that creative energy is applied to client projects from developing new brands and positioning, taking existing brands and giving them a new life, and running ads online for a range of clients. She believes in working smart, without fuss, and supporting businesses of all types through clever marketing initiatives.