Join us for this special event, hosted by customer retention and lifecycle specialists, Customology, and a panel of experts. Company growth is at the top of the agenda for every business, and of course, customer retention is at the heart of this. So how do you ensure you’re attracting the right type of customers to help you grow your business? and once you’ve found them, how do you convert them from a transaction into a long-term loyal customer?
Our panel of experts will reveal:
- Exactly how customers want to be recognised, rewarded, and communicated with
- How to understand which of your existing customers will help your business grow
- Strategies to attract the right type of customers and simple retention strategies
- How to influence customer behaviours and increase purchase & transaction frequency
You’ll leave this session with practical strategies to grow your business.
About MC, Mark James, CEO, Customology
Mark brings over 20 years of experience in helping brands understand, engage, and keep their customers. Since 1995, Mark has partnered with many leading national and international brands including The Flight Centre Group, The Coffee Club, Michael Hill, Mantra Hotel Group, Suncorp, Bank of Queensland, and Bridgestone to create successful customer programs.
With a key focus on understanding the customer, Mark combines strategy, insight, and innovation to deliver increased customer engagement and build genuine loyalty. A respected industry leader, Mark specialises in translating data into real marketing value with his hands-on, customer-centric approach. Mark is the CEO of the GJI Group, a house of Brands within the marketing and creative service sectors that help their clients find, keep and grow customers.
About Leeann Ellison, CMO, Healthia
Leeann is a senior strategic marketer with over 20 years’ experience working in the UK, New Zealand, and Australia for market leaders in Health, Financial Services, and Retail sectors targeting consumers and B2B customers across multi-site locations. Career highlights include; exceeding revenue growth, customer acquisition, and retention targets by leading and developing high-performing teams.
Leeann accomplishes this by having a customer-centric approach by understanding business challenges, customer/market insights, and intelligence to then develop informed integrated marketing strategies. This includes the development of data-driven customer lifecycle strategies and driving new customer acquisition through new brand positioning and awareness, innovative digital and ATL marketing.
About Michael Barnard, GM, Customology
Michael leads a team of Customologists with combined talent across strategy, data science, and technology, who help brands understand and influence customer behaviours. Michael’s experience in human centred design is foundational in Customology’s principles of design thinking and starting with the customer, focusing on how brands engage, keep, and grow customers.
Michael has excelled in innovation and is the founding GM of Customology. Here he has applied his design thinking, experience in behavioural economics, and data science. Michael has partnered with key brands, including Suncorp, Westpac, Bridgestone, Flight Centre, Youi, Qld Government, and Youfoodz. Michael is an experienced and articulate public speaker and commentator, not afraid to ask hard questions, provoking insights, challenging viewpoints, and creating true thought leadership.
About Sarah Hussey, GM, Conversify
Sarah is dedicated to helping Brands have the right conversation with their customers. With over 12 years direct marketing experience, Sarah leads a team of Campaign Specialists, who support Brands with direct mail, digital marketing, and mail house solutions across various industries, including financial services, travel, pharmaceutical and not-for-profit.
Sarah brings a passion for innovation to her role as General Manager, this has seen her incorporate new technologies in interactive print into Conversify’s service offerings. An initiative that allows her customers to seamlessly bridge the gap between the physical and digital worlds while still offering traditional digital experiences like emails and SMS.
One of Conversify’s key programs is their MarketFind Campaign Series, which is dedicated to helping Brands acquire new customers. The MarketFind program has delivered exceptional results and has been designed to suit all industries looking for new customers.