The Future Food Initiative is dedicated to putting Brisbane food and beverage on plates and shelves around the world. 

Our Exporting For Scale program, powered by the expertise of Export Connect, is an intensive virtual syllabus that provides the capability building, market intelligence, and pathways to global buyer connections that local food, agribusiness, and health and wellness companies need to successfully enter and grow in export markets. 

This free program is executed across three phases. 

Phase One: Export Readiness  

The first phase is a two-part virtual workshop focusing on relevant fast-moving consumer goods (FMCG) categories and the Singapore, South Korea, UAE, UK and NZ markets. 

Over the course of two modules, you’ll receive the tailored market insights, competitor and trade data, and advice you need to help you determine your unique selling proposition and an entry strategy for your chosen market. 

You’ll obtain global expertise that will supercharge your export strategies. Participants will also receive a complimentary annual subscription to Export Connect’s Export Portal. Valued at $199, the subscription provides high-level market insights, competitor and trade data, resources and tools, export videos and advisory sessions. 

Key Dates 

  • Module One – Wednesday 20 October, 10:30am – 1:30pm (3hrs) 
  • Module Two – Thursday 21 October, 10:30am – 1:30pm (3hrs) 

Syllabus 

Module One covers: 

  • Setting your export vision and goals 
  • Resourcing for export success
  • Which products to export? 
  • Pitch development 
  • Export pricing strategies 
  • Market selection factors 

Module Two covers: 

  • Market review of New Zealand, UK, Singapore, South Korea and UAE 
  • Key economic and demographic indicators 
  • Consumer, category and channels trends 
  • Category and trade data 
  • Competitor sample 
  • Market entry strategies 
  • Selecting and auditing buyers 
  • Export processes 
  • What support is available? 
  • Case studies 

Phase Two: Global Market Readiness Mentoring 

Businesses who are able to demonstrate a clear market opportunity after participating in Phase One can then apply for one of the 10 exclusive seats available to work one-on-one with Export Connect. These one-on-one sessions will result in an individual global market research report, including a category-relevant competitor analysis. 

Key Dates

  • Applications open – 25 October 2021 
  • Applications close – 3 November 2021 
  • Phase Two – 8 November – 26 November 2021 

Phase Three: Global Buyer Readiness Mentoring 

Five companies from the Phase Two cohort will be competitively selected for one-on-one global buyer readiness mentoring with Export Connect, which includes pitch development and introductions to pre-qualified buyers. 

Key Dates 

  • Applications open – 26 November 2021 
  • Applications close – 3 December 2021 
  • Phase Three – 8 December 2021 – 31 March 2022

About Export Connect 

Export Connect helps food & agribusinesses enter and grow export markets by providing the tailored market intelligence, strategies and connections they need to succeed. Export Connect is the only service provider that offers a tiered and fully integrated pathway for food & agribusinesses to enter and grow export markets. 

Director Najib Lawland founded Export Connect in June 2017 in order to utilise the skills, connections and expertise he had acquired over 25 years in the industry. Since then, the value of Export Connect’s services to Australian businesses has been proven by their work – they’ve delivered 230+ projects for 145+ clients, covering 20+ markets. 

Contact

For more information or if you have any queries, please contact Lisa Cavallaro, Industry Development Manager (Food), Brisbane Economic Development Agency.

Phone: 07 3006 6208

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