Fleur Madden

Chief Executive Officer, Freelancing Gems


Fleur Madden has spent her whole career creating opportunities for women. She is an award-winning businesswoman, experienced CEO/Founder, recognized industry expert and women in business speaker with 18 years of experience running her own businesses. Fleur started her first company The Red Republic at 23 that she sold 14 years later to a multinational. Along her journey, she has acquired other businesses, founded an online beauty company Lulu and Lipstick that she sold in 2016, where just prior her makeup brushes were in the gift bags for the 2016 Oscars. She has sat on an international board and since her semi-retirement in 2018, she has been advising other CEO’s on growth strategies and preparing for a business sale. It was during her ‘ retirement’ that Freelancing Gems as a concept started to come to life.

Fleur has spent her whole career leading teams of women, being passionate about the advancement of women at work and creating opportunities for women to grow and evolve. You might have seen Fleur over the years in articles in The Collective, Marie Claire, Latte, Today Extra, Studio Ten and The Urban List. She has spoken at conferences around the world, including at home here in Australia as well as in Hong Kong, LA, NYC, Atlanta and South Africa.

Fleur is also a mum to Josiah and Theodore and wife to Jimmy, she lived in NYC in her early 30’s, loves Pina Coladas and has a Camilla fetish. Her favourite saying driving her at Freelancing Gems is “ Don’t Play Small.”

Areas of Expertise: 

  • Growth strategies, expansion into new markets
  • Building brands and communities
  • Women’s leadership
  • Building high performance teams
  • Preparing a business for sale


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