Hayley Gorlitz-Wilson

Managing Director, Purposeful Pursuit


Hayley has dedicated over 15 years to shaping minds and businesses, emphasizing her expertise in the vocational education sector. While boasting a rich history in this field, her professional journey extends beyond, spanning various industries and sectors, allowing her to offer a wealth of guidance to individuals on their business journey.

Armed with a Bachelor of Business, specialising in Marketing, Hayley also holds 11 Diplomas, as well as numerous other certificates in diverse business disciplines. Her extensive experience is rooted in the vocational education sector, where she has adeptly designed and facilitated over 5,000 workshops, accumulating an impressive 40,000+ hours of facilitation. As a qualified business trainer and assessor, she brings a profound understanding of the sector, ensuring the delivery of impactful and effective educational programs.

Beyond her professional endeavours, Hayley possesses unique talents—proficiency in Australian Sign Language (AUSLAN), is a qualified Justice of the Peace, and a certified rescue scuba diver.

As the owner of a consultancy, Hayley specialises in Marketing, Education, and Strategy. Her executive leadership experience has enabled her to forge impactful partnerships across diverse sectors, navigate government contracts successfully, and ensure compliance with state and federal funding.

Hayley’s strategic marketing expertise extends globally, where she actively engages in international business development and marketing for vocational education. Her focus lies in advocating for the promotion of education on an international scale.

Outside the Brisbane Business Hub, Hayley volunteers as a Mentor for the Department of Employment, Small Business, and Training’s Mentoring for Growth (M4G) program. Leveraging her skills, experience, and network, Hayley assists businesses of all sizes in transforming challenges into growth opportunities.

Areas of Expertise:

  • Marketing
  • Vocational education and training
  • Leadership
  • International business development


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