Mandy is a commercially astute and accomplished Brand Strategist and business owner, who’s built some of Australia’s most infamous brands, SMEs, and startups, to propel business growth, enhance customer experiences and build long-term brand affinity.
With more than 16 years’ experience, Mandy has a diverse background of brand, marketing, and digital expertise across big and small businesses with domestic and international footprints, spanning industries including aviation, retail, e-commerce, financial products, government, franchise, and events.
Today, as the Founder and Managing Director of Chiefs and Indians, she specialises in developing brand strategies for ambitious businesses seeking to pivot, evolve or transform their brand to better stronghold their position in their marketplace and gain longer-term commercial efficiencies. Mandy is particularly passionate about helping businesses implement their brand strategy beyond their branding, to ensure all parts of the business deliver on the overall customer proposition
Areas of Expertise:
- Brand Strategy
- Brand Management
- Marketing Strategy
- Customer Experience