Mandy Williams

Managing Director, Mandy Williams Pty Ltd


Mandy brings over two decades of rich, resilient, and diverse experience to her strategic business advisory services.

Mandy has extensive experience operating her own businesses, including a regional development and marketing consultancy catering to economic development and tourism development organisations, agriculture and horticulture organisations, property developers, wineries, and hospitality and tourism businesses. Mandy has also co-owned and managed two multi-award-winning restaurants for over a decade.

During COVID-19, Mandy changed her career focus and successfully led various strategic partnership initiatives to support hospitality businesses. These partnerships resulted in delivering workshops to hundreds of hospitality business owners nationally, with a skilled hospitality coaching crew providing operational support and fostering a community of like-minded people.

Today, Mandy works with organisations and leaders supporting the hospitality and tourism sector, building resilience strategies, product development, property and place. She offers an informed, practical and deeply creative vision, providing strategic insights to help businesses reimagine their future, plan for growth and execute on strategy.

Mandy excels in tackling complex challenges with simple yet compelling solutions, leveraging strategic partnerships, advocacy, brand storytelling, and creative community engagement to ensure businesses achieve sustainable growth and lasting impact.

Areas of Expertise:

  • Business Growth – Advisory & Strategy
  • Business Engagement & Activation Strategy
  • Brand Narrative & Marketing Strategy
  • Change Management
  • Industry Advocacy – Tourism & Hospitality
  • Member & Association Framework Modelling
  • Navigating different life or career stages


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