Mark James

Chief Executive Officer, Customology


Mark brings over 20 years’ experience in helping brands understand, engage, and keep their customers. Mark has partnered with many leading national and international brands including The Flight Centre Group, Youfoodz, Youi, Michael Hill, Mantra Hotel Group, Suncorp, Bank of Queensland, and Bridgestone to create successful customer programs.

With a key focus on understanding the customer, Mark combines strategy, insight, and innovation to deliver increased customer engagement and build genuine loyalty. A respected industry leader, Mark specialises in translating data into real marketing value with his hands-on, customer-centric approach.

Mark is also the CEO of the GJI Group, a house of Brands within the marketing and creative service sectors that help their clients find, keep and grow customers.

Areas of Expertise:

  • Customer Growth Strategy
  • Customer Lifecycle
  • Customer Loyalty Strategy
  • Business Transformation
  • Data Intelligence and Transformation


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