Mel Deacon

Managing Director, Elevate Communication


Owner and Managing Director of Brisbane-based full-service marketing communication agency Elevate Communication, Mel has firmly established herself as a leading PR and Communication advisor for some of Australia’s most loved and respected brands.

Awarded the Public Relations Institute of Australia (PRIA)’s Small Agency of the Year consecutively in 2017, 2018 and 2019, and Team of the Year in 2020 and 2021, Elevate Communication helps clients grow and protect their brand and reputation through strategic communication. The team specialise in strategy development and execution, public relations, corporate communications, media relations, digital and social media marketing, video production, issues and crisis management, event management and stakeholder communications.

Mel is an accomplished PR and communication professional with a wealth of local and international experience including over 20 years in FMCG, not-for-profit, franchise and private and publicly listed companies.

Prior to founding Elevate, Mel held senior PR and communication roles with hospitality giants Diageo and Domino’s Pizza Enterprises. Since then she has provided and continues to provide, strategic communication counsel for hundreds of brands and organisations including Act For Kids, Babcock Australia, Battery World, Bondor Metecno Group, CNH Industrial / New Holland, Gutter-Vac, Hastings Deering, Marquis Macadamia, QSuper, Sodexo, Sunny Queen Australia and The Eczema Association of Australasia.


Areas of Expertise:

  • Marketing and communication strategy

  • Reputation management, including crisis communications

  • Strategic marketing communication programs to grow and protect brands (including internal comms, external comms, media, PR, social media, digital marketing and issues management)

  • Media training and profiling

  • Growing and leading a business (+15 years to a team of 20 professionals managing over 60 clients)


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