Olivia Muir

Brand Strategist & Researcher | Founder of OM.NI.X Studio, OM.NI:X Studio

About

Hi, I’m Olivia

I’m a brand buff who’s on a mission to equip small business owners with information, education, and strategies to improve their brand, resulting in impact, revenue, profit, change and longevity.

Brand strategy can often be an afterthought or a nice-to-have for small and medium-sized businesses rather than an essential foundation. But big business knows that it’s at the core of every successful empire. I want to see the underdogs and the passionate small-business owners succeed because when they grow, our communities grow. It leaves an impact beyond our current generation.

My experience starts with almost a decade in real estate. I tried every role available to me, from contracts administration to sales, property management and office management. Still, I was drawn to marketing over and over again. During this time, I couldn’t deny an itch to get into graphic design. I started at TAFE while working full time and then jumped into a university degree at Griffith’s Queensland College of Art. I left there four years later with a Bachelor in Visual Communication. Still, before I left uni, I knew that designing at a computer all day wasn’t for me.

Fast forward another decade, and I’ve just left my recent role as Brand and Creative Manager for the Queensland University of Technology (QUT) to start OM.NI:X Studio. For as long as I can remember, starting my own strategy & creative business was always on the cards.

What happened in that last decade?

I worked in marketing, branding, community engagement and design roles. I played in small business, non-profit, government, cultural arts, marketing agencies, and most recently, higher education. I ran local and national campaigns, rebranded businesses and schools, delivered over 40 local events, was part of a Guinness World Record, went back to uni and received a Master in Business (Major in Marketing), delivered immersive creative and educational experiences, led creative teams, and created endless logo and design briefs.

I call myself a dreamy combo of strategy and design because I look at problems and opportunities through the lens of creativity – how something looks, feels, the experience – and its value and purpose – strategic positioning and business impacts. I love what I do, and I love sharing the knowledge I have so it can help others in their business pursuits.

Areas of expertise:

  • Brand Strategy
  • Customer Research
  • Marketing Strategy
  • Small Business Growth Strategies

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