Peta’s wide range of experience encompasses strategic marketing, business development, financial management and team leadership.
In the marketing area, Peta has planned and executed strategies, established and implemented branding guidelines and evaluated campaign performance. She has copywriting and editing experience in everything from advertisements and flyers, to handbooks, policies and annual reports. With 15+ years of experience in graphic design and typesetting, she has the technical skills and creativity to output artwork to required specs for both digital and print media.
With more than 10 years’ experience in web development and systems integration, email marketing, SEO, social media campaigns, content creation and engagement monitoring and reporting, Peta is in her element in the digital arena. She enjoys reviewing and exploring processes and systems, and researching alternatives and tech-advanced solutions for better, more logical outcomes.
In the education sector, Peta has a great deal of experience in parent and community engagement, internal and external communications and database management. She has extensive bookkeeping, payroll and BAS experience, and can produce and analyse fundamental financial reports.
Peta also has over 15 years of event management experience, ranging from weddings and corporate events, through to public open days, charity fundraisers and community festivals.
Areas of Expertise:
- Strategic Marketing
- Business Development
- Financial Management
- Team Leadership