In today’s rapidly evolving business climate, multi-channel marketing has transitioned from a nice-to-have to a critical necessity. As digital touchpoints proliferate and consumer behaviors shift, the ability to engage audiences across a variety of platforms—social media, search engines, email, and more—becomes indispensable.
Multi-channel marketing offers businesses the unparalleled advantage of meeting their customers wherever they are, delivering personalised, consistent messaging that resonates deeply with diverse audience segments.
This approach not only amplifies reach and engagement but also significantly enhances the customer journey at every touchpoint, turning casual browsers into loyal customers. By leveraging data-driven insights from multiple channels, businesses can craft highly targeted strategies that speak directly to the needs and desires of their audience, ensuring that every marketing dollar is spent wisely and effectively.
Join our session on the ins and outs of multichannel marketing to turn your marketing efforts into a strategic investment that delivers tangible, profitable outcomes.
Key Takeaways:
1. Understand what multichannel marketing is and how to avoid common misconceptions
2. Evaluate the benefits of multichannel marketing and consumer data that you can gather
3. Understand the best online channels to help you reach customers or clients at different stages of their purchase journey.
4. Navigate the best practices and learn how to implement multichannel marketing, regardless of budget.
PRESENTERS
Catherine Butt – General Manager, Springboard Digital
As a digital marketing professional, Catherine has spent the past 6 years working agency-side, developing her knowledge across client strategy, Search Engine Marketing, and Social Media Ads. In her role as a Client Success Manager at Springboard Digital, Catherine has worked with a diverse range of clients across eCommerce and service based businesses, working directly with business owners to help establish and scale their digital campaigns. Having recently been promoted to General Manager, Catherine now leads and oversees Springboard’s day to day operations, working with digital specialists and the Client Service team to ensure the continued success and ongoing growth of the agency.
Waseem Shameem – Senior Delivery Manager – Springboard Digital
Waseem Shameem is a results-driven marketing strategist with extensive experience across the digital marketing landscape. With a hands-on approach to building impactful campaigns on platforms like Google and Meta, deep expertise in marketing automation and email marketing, and a strong track record in implementing effective SEO strategies, Waseem knows how to craft and execute digital strategies that deliver results, even on tight budgets. At Springboard, Waseem leads the charge in strategising and delivering all client work across SEO, Paid Search, Paid Social, Tracking, Automation, Email Marketing, and Analytics. He works closely with the Client Service team to ensure smooth execution and continuous optimisation of all accounts.
