Harness the Power of Meta Ads to Grow your Business


Learn how to effectively leverage Facebook and Instagram Ads to drive business growth and enhance your digital marketing strategies.

This session is ideal for growth-focused business owners and marketing leaders who are keen to amplify their impact in the digital space. Designed to equip you with the knowledge and skills needed to fully harness the potential of Meta Ads, this session will propel your business’s growth in the digital age.

You’ll learn:

1) Framework for Proven Results:

Dive into a structured approach that has proven to generate results. Learn how to set up your campaigns using a robust framework that maximises the impact of every ad dollar spent.

2) Strategies to Ensure Ad Efficiency:

Discover effective strategies to ensure your ads are not just reaching a wide audience, but the right audience. This segment focuses on targeting techniques and creative optimisations that enhance ad relevance and engagement.

3) Success Metrics & Benchmarks:

Understand which metrics to track and how to interpret them to gauge the success of your ads. We will cover key performance indicators, benchmarks for comparison, and how to use these insights to make data-driven decisions.

4) Optimisation for Improved Results:

Learn how to continuously optimise your campaigns for better performance. This part of the workshop will teach you about A/B testing, audience segmentation, and other optimisation tactics that can significantly improve your return on investment.

Join us to transform your approach to online advertising and achieve standout results.


Megan Winter, Lume Marketing

Megan specialises in crafting high-impact digital marketing strategies for growth-focused business owners and marketing leaders aiming to create a greater impact and enduring legacy.

With extensive experience working on global marketing projects for major brands owned by Heineken and Lexus, as well as hundreds of SMEs, she brings a wealth of knowledge and a unique perspective to her clients. Megan is passionate about empowering purchase-led organisations to shine in a cluttered marketplace.

As a recognized leader in digital marketing and Meta Ads expertise, Megan guides her clients to shift from engaging in ‘all the things’ with minimal results to executing profitable marketing activities that drive real business growth. Her approach is built on inspiring mindsets to activate possibility, innovating messaging to align with promotions, and illuminating marketing strategies to amplify performance.


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